Masema Sport
Masema Sport is the division through which Masema brings its retail expertise to the world of sports. It was created to bring together two worlds: sports facilities and brands seeking new spaces in a market still in its infancy.
Designed by Dr. Gianino in collaboration with Architect Franco Vollaro and entrepreneurs Claudio and Giancarlo della Porta
— THE PROJECT
Inside SACIS
Since February 2025, Masema has been a partner of SACIS – Commercial Activities Development for Sports Facilities , an international initiative that promotes state-of-the-art stadiums and facilities designed to accommodate commercial spaces inside them.
As part of the project, SACIS has exclusively entrusted Masema Sport with the commercial development of the facilities and the task of identifying brand interest.
A mandate that covers the entire supply chain: strategy, finance, construction, commercial activities, permitting, marketing, events, and relationships with sports clubs.
— THE MODEL
Two worlds, one space.
For the stadiums
A management model that generates revenue even outside of the sports sphere, making the investment sustainable over time.
Increase the business potential of the plants
Professional management of non-sports common areas
Greater visibility with sports federations
Support in finding financial partners and in building and plant construction
For brands
A vertical network of sports facilities distributed throughout Italy, with pre-emption rights for any new facility and access to the footfall generated by sports activities.
Expand the sales network with new strategic outlets
Benefit from the footfall generated by sports activities
Entering a new and unexplored market
Be part of a network of multiple plants, in urban and peripheral contexts
— ON THE FIELD
The next stages.
